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The Future Readiness of Innovation

The Future Readiness of Innovation

Make better innovation decisions and purposefully make promising concepts more future-ready

Von Andreas Neef

How companies make better innovation decisions – and purposefully make promising concepts more future-ready

Many innovations fail not because they are technically immature, unwanted, or uneconomic today. They fail because their assumptions about future markets, customers, costs, technologies, or competitors were not made visible, tested, and shaped in time. The Future Readiness Level (FRL) complements existing innovation processes with exactly this perspective.

Download the Foresight Spotlight to learn why and how we assess and increase the future readiness level of innovation for our clients.