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Strategic Innovation Topics for a Chemical Company

Consulting Service
Innovation Foresight
Innovation Management
Services Provided by Z_Punkt

Process development and facilitation, definition and prioritisation of future value creation areas, trend analysis, description of central challenges, identification of innovation subjects, portfolio analysis

A globally active chemical company is looking for innovation concepts in the field of performance materials, which are oriented on future value creation requirements. Z_punkt develops an overview of future value creation areas and performs a comprehensive trend analysis within selected value creation areas that, in addition to considering examples of signal innovations, also covers core challenges within the value creation areas under consideration. Future customer requirements and the innovation needs derived from these are described on the basis of the trend analysis and are grouped under overarching innovation subject categories. This is followed by a portfolio analysis of the identified innovation areas in light of the company's existing operations.