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Growth areas and product innovations for a global chemicals company
- Sector
- Chemicals
- Consulting Service
- Innovation Foresight
- Context
- Future Business Development Services Provided by Z_Punkt
Process facilitation, scenario development, identification of growth areas, generation of product ideas, market assessment, development of roadmaps
Which are the markets that will offer us future growth? Z_punkt provided the answer to this question for a global chemicals company in a multi-stage innovation foresight process. To start with, scenarios were developed as a basis for the analysis. Innovative product ideas were worked out, market assessments carried out and roadmaps developed for a condensed selection of growth areas. Accordingly, the next stage is to assess which future markets are attractive, the conditions under which they are attractive and which should be targeted. The client will use the project findings as part of its business development.
