The functional capacity of modern companies is heavily dependent on the movement of goods and merchandise in the logistics sector. Where is logistics heading long-term? Frank Appel, CEO of Deutsche Post AG, commented on the aims of the Logistics in 2050 study by saying: “We will only be able to develop robust strategies and adopt the right course of action if we consider things from different perspectives.” Working on behalf of the logistics group, Z_punkt designed a scenario process involving an international group of experts. Delivering Tomorrow sets out the group’s findings and casts its net wide. Unbridled growth or paralysing protectionism? Individualistic lifestyles or global resistance? The picture painted by the study of the alternatives is as comprehensive as it is sophisticated.
2012
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