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Foresight Consultant

Vitalia Safronova

Vitalia Safronova is a contemporary observer and futurist. Her work focuses on the question of how current challenges can be transformed into desirable futures. She brings her expertise in designing and conducting workshops, developing interactive future methods, and conceiving and implementing outstanding research projects to her work as a foresight consultant at Z_punkt with passion. She supports companies in tapping into future markets and building a corresponding future culture. 

During her career to date, Vitalia has led strategic-cultural future journeys for executives over many years, searched for the smart home of the future as a jury member of the first Telekom Challenge, and founded the Frankfurt branch of the global Design Futures Initiative, which focuses on speculative design and strategic foresight. She completed her studies in social and economic communication at the Berlin University of the Arts and in Stockholm. In her project work, Vitalia is committed to working with clients to build a sustainable bridge between social change and economic action.

Vitalia Safronova
Key areas
  • Trends and Scenarios
  • Workshops & Futures Literacy
  • Speculative Futures
  • New Work/Future Leadership
Core sectors
  • Financial Services
  • Retail Customer Goods
  • Fashion & Beauty
  • Food